Vị trí này tại Newbridge Alliance tại Việt Nam yêu cầu quản lý đội nhóm sáng tạo nội bộ, sản xuất nội dung, phối hợp chặt chẽ với các kênh như Shopee, TikTok Shop, Meta và đảm bảo thương hiệu phát triển mạnh mẽ trên nền tảng số. Bạn sẽ chịu trách nhiệm lãnh đạo 14 nhân sự đa lĩnh vực, kiểm soát chỉ số P&L và đo lường hiệu quả các chiến dịch mỗi ngày.
Yêu cầu trọng tâm gồm: từng điều hành đội sáng tạo nội bộ thương hiệu; triển khai thực tế trên Shopee/TikTok Shop; thành thạo dashboard, phân tích dữ liệu; tiếng Anh lưu loát và kinh nghiệm startup hoặc công ty vừa. Ưu tiên ứng viên chủ động, nhanh nhạy với thay đổi nền tảng số.
Our client owns a fast-scaling beauty brand. The channels are set: Shopee, TikTok Shop, Meta. The team is built: 14 people across strategy, content, creative, product, and influencer. The missing piece is the person who turns that machine into market share.
This role used to be called Group Brand Manager. It's now Brand Director – Digital because the job outgrew the title. You own the brand's voice, face, and P&L contribution online. Offline exists, but it doesn't drive the calendar.
What You'll Actually Do
Run the in-house studio like a newsroom.
Content doesn't get approved. It gets shipped, measured, and iterated daily. You decide what gets made and what gets killed. Production is internal. If you've only ever briefed agencies, this isn't your seat.
Make brand and performance speak the same language.
Media buying and data sit in a central Growth team. You don't manage them. You out-think with them. If a creator concept can't survive a ROAS conversation, it doesn't go live. If a top-converting ad can't be explained to a customer, it doesn't scale.
Lead humans, not headcount.
14 people. All under you. Brand, product marketing, content, creative, influencer. Your job is to make them faster than any external shop and smarter than any freelancer. That means you're in the docs, in the edits, and in the 9pm this isn't working calls — at least for the first two quarters.
Who Wins Here
You've run an internal creative team inside a brand. Not worked with. Run.
You've launched on Shopee or TikTok Shop and can talk to the drop-off between view-3s and ATC.
You read dashboards before decks, and you write briefs that a 22-year-old editor can execute without a call.
You've worked at a startup or mid-size company where you were the fallback. If you're coming from Unilever or L'Oréal, the muscle memory is wrong.
You're fluent in English because half your partners aren't in Vietnam.
You have brand fundamentals — positioning, RTB, architecture — but you don't hide behind them when the number is red.
How Our Client Thinks
Two filters decide everything: Do you own it? and Do you learn faster than the platform changes?
If yes, they'll bet on you. If you need committee cover or a 3-month onboarding, they won't.
Process
Round 1: CMO — Bring 2 campaigns you killed and 1 you saved. We'll talk about why.
Round 2: CEO — No slides. We test judgment, not polish.
The Real Reason This Role Exists
The brand is working. The channels are working. The team is hired. Now it needs a brain that can keep all three compounding when CPMs double and trends die in 6 days.
If you've been the person executing someone else's plan at a big brand and want to be the person whose plan everyone executes, talk to us.
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