FMCG National Sales Manager - Vietnam
Vị trí này tại Kokola Group ở TP.HCM (làm việc từ xa), hợp đồng toàn thời gian, chịu trách nhiệm dẫn dắt chiến lược và thực thi bán hàng trên toàn quốc qua hai kênh Modern Trade (MT) & General Trade (GT). Lương cơ bản từ 25-36 triệu VND/tháng cùng phụ cấp hấp dẫn. Nhiệm vụ chính: xây dựng chiến lược bán hàng, đàm phán với đối tác lớn, lập kế hoạch tăng trưởng, quản lý sản phẩm nhập khẩu cũng như phát triển đội ngũ bán hàng.
Yêu cầu nổi bật: 10 năm kinh nghiệm quản lý MT trong lĩnh vực FMCG, khả năng quản lý tài khoản quốc gia và hiểu biết sâu về hoạt động phân phối GT, cùng kỹ năng đàm phán mạnh và giao tiếp tiếng Anh tốt. Ưu tiên ứng viên từng xử lý sản phẩm nhập khẩu và có bằng đại học liên quan.
FMCG National Sales Manager - Vietnam
Company: Kokola Group
Company description: Kokola Group is a trusted biscuit manufacturer based in Indonesia, certified with FSSC 22000, BRC, Halal, and FDA Food Safety Management Systems. With over 50 years of experience, Kokola has become one of the leading brands in Indonesia, supported by a strong nationwide distribution network. Not only are we exporting our high-quality products to more than 50 countries worldwide, but we are also a household name in Indonesia, delivering delightful snacking experiences for families. We are committed to innovation, quality, and sustainability and are open for partnerships to expand our reach globally.
Primary description: Kokola Group · Ho Chi Minh City, Vietnam (Remote)
Description: Offered Salary Range: 25,000,000 – 36,000,000 VND gross per month plus Monthly Incentives
Magnetar Global International Vietnam Co.,LTD (MGIV) is Subsidiary Company of Kokola Group, one of Indonesia’s leading biscuit manufacturers with over 40 years of heritage. Kokola exports to more than 50 countries worldwide, driven by a clear vision of international growth. (www.kokolabiscuit.com)
Since entering Vietnam in 2018, MGIV has been dedicated to building and expanding the Kokola brand in the local market, aiming to strengthen its presence and become a trusted name among Vietnamese consumers. Based in 41A Nguyen Phi Khanh, Tan Dinh Ward, District. 1, Ho Chi Minh Vietnam. MGIV imports, distributes, and sells a variety of products from Kokola Group. The imported goods primarily consisted of items categorized under HSN Codes 1905, 4819 - Biscuits & Wafer.
Right Now We are looking for a National Sales Manager to develop our business in Vietnam.
The National Sales Manager will lead sales strategy and execution across Modern Trade (MT) and General Trade (GT) channels nationwide. This role requires a seasoned professional with at least 10 years of experience in MT channel management, preferably within the FMCG industry, who can also oversee GT distributors and manage all key accounts.
Key Responsibilities and Requirements:
Key Responsibilities
- Sales Leadership
- Develop and implement national sales strategies for MT & GT channels to achieve revenue and growth targets.
- Lead negotiations and manage relationships with all key accounts, including MT channels and GT distributors.
- Ensure effective coverage and execution across channels, balancing MT and GT priorities.
- Channel Management
- Drive MT channel growth through strategic account planning, promotions, and category management.
- Oversee GT distributor management, ensuring alignment with company objectives and market expansion.
- Monitor trade activities, pricing, and distribution to maximize market penetration.
- Imported Product Management
- Manage sales of imported products, ensuring compliance with local regulations and smooth coordination with Kokola’s international supply chain.
- Collaborate with regional teams to align product launches, packaging, and promotional strategies for the Vietnam market.
- Leverage experience in global sales operations to optimize distribution and strengthen Kokola’s positioning as an international brand.
- Team Development
- Build, coach, and mentor the sales team to deliver high performance.
- Collaborate with cross-functional teams (Marketing, Operations, Finance) to ensure seamless execution.
- Business Planning & Reporting
- Prepare annual sales plans, forecasts, and budgets.
- Track performance KPIs, analyze market trends, and provide actionable insights to management.
- Ensure compliance with company policies and ethical standards.
Qualifications
- Bachelor’s degree in business or related field (MBA is a plus).
- Proven experience in handling imported products and coordinating with regional teams.
- Minimum 2 to 5 years of experience in MT channel management, with proven success in FMCG.
- Strong knowledge of GT distributor operations and trade dynamics. Ability to balance MT and GT priorities effectively.
- Demonstrated ability to manage national accounts and lead large-scale negotiations.
- Strategic thinking with hands-on execution ability.
- Strong leadership, analytical mindset, and business acumen.
- Strong English communication skills are a must.
Location: Ho Chi Minh City, Vietnam
Skills:
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