User Experience Writer
Vị trí làm việc cho HFM, công ty giao dịch tài chính toàn cầu, tại khu vực Đông Nam Á với hình thức Full-time. Ứng viên sẽ chịu trách nhiệm thiết kế và duy trì mẫu nội dung/UX quy mô lớn; tối ưu hóa nhận diện thương hiệu và luồng người dùng từ landing page, email, microsite, banner tới các sản phẩm phần mềm, đảm bảo chuẩn hóa và bản địa hóa. Công việc kết hợp với các nhóm marketing, nội dung, phát triển để tạo trải nghiệm liền mạch, kèm theo thử nghiệm A/B và phân tích hiệu quả thực thi.
Yêu cầu có tối thiểu 4 năm kinh nghiệm về UX hoặc content/digital marketing design, ưu tiên ngành tài chính, fintech, trading. Thành thạo Figma, Adobe XD, Sketch, có kinh nghiệm tối ưu chuyển đổi, responsive design, A/B testing, sử dụng công cụ phân tích và CMS. Ưu tiên hiểu biết cơ bản về HTML/CSS và có portfolio UX nổi bật.
About the Company
Since our founding in 2010, we have become a leading global trading platform, empowering traders in 180 countries to access financial markets with confidence and ease.
Our dedication to trust and transparency sets us apart as a trusted partner in the industry.
At HFM, our culture is built around Customer Obsession, Excellence, Innovation, and Collaboration driving us to constantly improve our services and solutions.
If you’re passionate about innovation and want to make a meaningful impact in a dynamic, global environment, HFM is the right place for you. Join us today and be part of the future of online trading.
HF Markets Holdings Ltd is the holding company of HF Markets (UK) Ltd, HF Markets (DIFC) Ltd, HF Markets (Europe) Ltd, HF Markets SA (PTY) Ltd, HF Markets (Seychelles) Ltd and HFM Investments Ltd.
Position: User Experience Writer
Location: Southeast Asia (Remote)
Primary Description
Key Responsibilities:
Content & UX Design
Design and maintain scalable templates and wireframes for:
- Landing pages, microsites, and product/software pages
- Marketing emails, banners, and invitations
- Event visuals, materials, and video layouts
- Micro-content (snippets, CTAs, captions, headlines, in-app text)
Ensure layouts are mobile-first, localization-friendly, and aligned with brand voice.
Simplify complex financial products and features into clear, actionable content.
Collaborate with writers and designers to deliver intuitive and impactful user journeys.
Testing & Optimization
Run A/B and multivariate tests to identify the most effective content formats and UX flows.
Measure engagement, CTRs, conversion rates, brand recall, and readability to improve journeys.
Continuously refine templates and flows using performance data and user insights.
Collaboration & Implementation
Work with performance marketing, content, and design teams to turn briefs into user-ready experiences.
Provide UX recommendations for content placement across web, email, and social channels.
Liaise with developers to ensure feasibility, responsiveness, and smooth front-end delivery.
Quality & Standards
Uphold brand and UX standards across all mediums.
Ensure accessibility, clarity, and localization-readiness in every asset.
Conduct usability reviews and adapt wireframes to reflect real user behavior.
Requirements
- 4+ years of experience in UX design, content design, or digital marketing design
- Essential: Professional experience in financial services, trading, or fintech (e.g. brokerages, trading platforms, or similar)
- Strong track record in creating multi-format content frameworks (landing pages, emails, banners, videos, event materials, product/software content)
- Proficiency with design/wireframing tools (Figma, Adobe XD, Sketch)
- Solid understanding of user-centered design, conversion optimization, and responsive design
- Experience with A/B testing, analytics platforms, CRO, and brand performance metrics
- Familiarity with email marketing platforms and CMS tools
- Excellent collaboration and communication skills, bridging content, design, and technical teams
- Portfolio showcasing template creation, UX improvements, and data-driven design iterations
- Basic familiarity with HTML/CSS for collaboration with developers is an advantage
Similar Jobs
