Business Development Manager

About Dify

Dify is an open-source LLM (Large Language Model) application development platform that empowers developers and businesses to easily build, deploy, and manage AI-powered applications. With a user-friendly interface and robust API support, Dify bridges the gap between cutting-edge generative AI models and real-world business use cases—enabling rapid prototyping, customization, and scaling of AI applications without deep machine learning expertise. Trusted by tens of thousands of developers worldwide, Dify is designed for teams who want to harness the power of AI to create chatbots, knowledge assistants, workflow automations, and more—quickly, securely, and at scale.

The Role

We are looking for an entrepreneurial Business Development Manager to lead our expansion into Singapore, Malaysian and Indonesian markets. As our first key commercial hire in the region, you will play a pivotal role in defining our local Go-To-Market strategy. You will drive the adoption of Dify’s enterprise solutions among regional tech startups, SMEs, and large enterprises undergoing digital transformation.

Key Responsibilities

1. Market Expansion & Strategy:
   • Develop and execute a strategic sales plan to establish Dify’s presence in APAC.
   • Identify high-potential sectors (e.g., Fintech, Manufacture, e-Commerce, Public Sector) where GenAI adoption can drive immediate value.
   • Act as the "voice of the market," providing feedback to our product team on local requirements, language support (e.g., Bahasa Malaysia nuances), and compliance needs.
2. Enterprise Sales & Revenue Growth:
   • Build and manage a robust pipeline of leads for Dify Enterprise tiers.
   • Lead the full sales cycle from prospecting and discovery to negotiation and closing deals.
   • Conduct high-level product demos and technical presentations to C-level executives, CTOs, and Product Managers.
3. Partnership Ecosystem:
   • Forge strategic partnerships with local System Integrators (SIs), Cloud Service Providers (CSPs), and AI consultancies to scale Dify’s implementation reach.
   • Represent Dify at local tech conferences, developer meetups, and AI forums in Kuala Lumpur and the wider region.
4. Client Success:
   • Serve as a trusted advisor to early adopters, ensuring they achieve "Time to Value" quickly with Dify.
   • Collaborate with the technical support team to resolve client issues and ensure smooth onboarding.

Qualifications

• Experience: 3-5 years of experience in B2B SaaS sales, Business Development, or Account Management. Experience selling AI, Cloud, or Developer Tools is highly preferred.
• Technical Aptitude: You must be comfortable discussing LLMs, APIs, RAG (Retrieval-Augmented Generation), and software workflows with technical stakeholders.
• Network: Existing relationships with decision-makers in the APAC tech ecosystem or enterprise sector.
• Language: Professional fluency in English and Bahasa Malaysia. Proficiency in Mandarin is a strong plus.
• Mindset: A self-starter who thrives in a remote/hybrid startup environment.

Why Join Us?

• Be a Pioneer: Lead the GenAI revolution in Southeast Asia with a top-tier open-source product.
• Global Impact: Work with a diverse, international team and influence the roadmap of a product used by developers worldwide.
• Competitive Compensation: Base salary + Commission / Performance Bonus.
• Flexible Work: Remote-first culture with the flexibility to work from home or a co-working space.

Location

Southeast Asia